Modeklasse Fashionshow

The world of fashion is a living organism.
A place where creatives express, transform and redefine themselves.
Our visual identity for this years show is built around that exact spirit.

We wanted to capture the full spectrum of different styles, emotions & personalities that come together in the fashion department of the University of applied Arts.
By embracing the many possible expressions we highlight the individuality that defines the diverse landscape and reveal the true character of the Modeklasse. Diverse, ever-changing and united through expression.

Concept Proposal
Visual Identity
Motiondesign
Poster Design
Merchdesign
2025

Teamwork together with
Julia Schaeffler
Daria Peshnyuk

The inspiration came from the game Cadavre Exquis, this game where different hands draw one body, each in their own style on different parts of the paper. The final figure then is one that grows from multiple styles into something unexpected and unique - a powerful symbol of collective imagination. This became the perfect metaphor for our concept for the Fashion Show.
Many styles, many parts and identities form one evolving Whole.

See how this idea comes to life: We created multiple figures in different illustration styles and combined those contrasting visuals into endlessly shifting creatures, underlining four key message.

Motion Design for Social Media

Posterdesigns

Showscreen

Ticket + Merchendise

Studio MT

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